With the help of copywriting wonder Fleur van Wijck we wrote a short story: a look at the day to day in the life of a school principal. How they keep a close watch, mingle with the students, offer support. Through a diverse selection of characters and circumstances we were hoping to represent most every school principal out there. No matter who they were, or what they had experienced themselves.
During the process we recognized that personal interaction was the most prominent and touching part of the story. Teachers who give their students a helping hand. When they are in doubt, when they fail or even when they are in peril. We extended this helping hand onward in the second part, where principals meet each other and work together to solve the problems that trouble them.